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Norway, you beauty.

New regulation that passed in Norway in June of this year , mandates that social media influencers must state or label when their photo has been retouched.  This amendment of the 2009 Marketing Act seeks to…

17th Sep 2021

SHEIN. She’s In!

‘Worst of the worst’: why is fast fashion retailer Shein launching a reality show? SHEIN SEO mogul and entrepreneur, Chris Xu, fronts one of the largest global B2C e-commerce shopping platforms; SHEIN. Following it’s inception in…

3rd Sep 20213rd Sep 2021

Touchpoints: A Banks Battle.

What happens to our buyer experience and touchpoints when our purchasing habits change? Monday, 9th of August, Australian columnist Ian Verrender writes “Apple wants to become your bank and the war with the big 4 and…

20th Aug 202120th Aug 2021

Fake News, a marketers dream (?).

It’s Wednesday morning, the sun has just risen, a little past 7. So the daily ritual begins. As I scroll through my news app I’m bombarded with the latest headlines. Wednesday the 4th of August, 2021,…

6th Aug 2021

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